This post builds on my colleague Paul Marsden’s excellent treatise on the second annual Social Commerce IQ report of 25 top retailers published by social commerce platform provider 8thBridge. In his post, Paul hones in on commentary by Forrester analyst Sucharita Mulpuru, so I’ll refrain from adding my two cents and instead focus on the report’s …

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The IBM Smarter Commerce benchmark study aside, retailers are finding meaningful ways to use social media, even if it isn’t always to sell directly. “[W]eb merchants view social media more as a medium to build up brand awareness and customer loyalty than as a way to drive immediate sales,” says Internet Retailer reporting on its …

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Pizza Hut Canada recently gave away a limited number of bottles of a new fragrance, which as you might expect, smells like pizza. What literally began as a joke has turned into reality for 100 pizza lovin’ Facebook fans. The fashion blog Fashionista reports that Pizza Hut Canada posted the following question to Facebook fans: “Do …

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Sales directly attributed to social media took a deep dive this year compared to 2011 says an IBM Smarter Commerce benchmark report. “Shoppers referred from Social Networks such as Facebook, Twitter, LinkedIn and YouTube generated .34 percent of all online sales on Black Friday, a decrease of more than 35 percent from 2011,” stated the …

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Cyber Monday is upon us and, according to the infographic (see below) from marketing company Maxymiser, it has overtaken Black Friday in the total number of shoppers: 122.9 million versus 88.8 million. And the #1 reason? People know they call the shots! With millions of holiday shoppers going online, the best ways to reach start …

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When Charles Dickens wrote “A Christmas Carol” in 1843, he was driven as much by financial desperation as inspiration. Dickens wrote and published the classic tale to pay off crippling debt, says a WIFE.org article. But, thanks to a few ghosts from his past, even Scrooge changed his miserly behavior and experienced the joy of …

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Visit audio equipment retailer Unique Squared and look for a box on the home page entitled “Why people are buying.” You’ll see responses from customers such as: “Awesome quality and low price. Heard great things about the TMA-1” “excellent sound quality and good price” “positive reviews, solid feature set” Click “See all” and you will …

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A survey following last week’s presidential election reveals that shoppers’ behaviors will continue to be heavily influenced by social media, but not necessarily by their mobile or tablet devices, according to behavioral marketing company SteelHouse. Here’s the rundown by the numbers: 51 percent  of shoppers will NOT use their mobile device or tablet to browse or …

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For years, I have said that Facebook is the 21st century version of AOL in that it has become more than merely a social network and morphed into an “all-in-one” Internet portal. While some may take umbrage with that statement, apparently shipping giant Fedex concurs. The Next Web reports that Fedex believes Facebook “will increasingly …

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With the holiday season looming, retailers are finding new and interesting ways to lure shoppers into stores. The use of geo-location-based technologies that offer loyalty points, deals and coupons have become just the bait merchants hope will convince shoppers to forsake the convenience of online shopping and venture into crowded stores and shopping malls. According …

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It may surprise no one that Halloween is one of the biggest shopping holidays of the year. “With 170 million Americans participating in Halloween festivities, there’s a lot of cash being spent on ghoulish items,” said a Mashable post. In fact, a whopping $8 billion will be spent on Halloween this year according to a …

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By now everyone knows that eBay has redesigned its site to reflect a more Pinterest-like facade. There are some keywords contained in its introductory post – The New eBay – that signal why the company chose to make the changes: “…cleaner, contemporary look and feel…”, – “…curate your own shopping experience…”,  and “…discover…” The advent of HTML5, jquery and responsive …

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