Consumer Psychology for a Digital Age

8thBridge Social Commerce IQ Report by the Numbers

This post builds on my colleague Paul Marsden’s excellent treatise on the second annual Social Commerce IQ report of 25 top retailers published by social commerce platform provider 8thBridge. In his

Free Glasses Anyone? How Retailers View Social Media’s Commerce Role.

The IBM Smarter Commerce benchmark study aside, retailers are finding meaningful ways to use social media, even if it isn’t always to sell directly. “[W]eb merchants view social media more

Pizza Hut Offers Fragrance to Facebook Fans

Pizza Hut Canada recently gave away a limited number of bottles of a new fragrance, which as you might expect, smells like pizza. What literally began as a joke has turned

IBM Reports Social Commerce in the ‘Red’ on Black Friday

Sales directly attributed to social media took a deep dive this year compared to 2011 says an IBM Smarter Commerce benchmark report. “Shoppers referred from Social Networks such as Facebook,

Five Holiday Shopper Archetypes and How to Reach Them [infographic]

Cyber Monday is upon us and, according to the infographic (see below) from marketing company Maxymiser, it has overtaken Black Friday in the total number of shoppers: 122.9 million versus

Black Friday Blues May Be Due to Showrooming ‘Scrooge Shopper’

When Charles Dickens wrote “A Christmas Carol” in 1843, he was driven as much by financial desperation as inspiration. Dickens wrote and published the classic tale to pay off crippling

TurnTo’s Checkout Chatter is Social Commerce Squared

Visit audio equipment retailer Unique Squared and look for a box on the home page entitled “Why people are buying.” You’ll see responses from customers such as: “Awesome quality and

Shoppers Count on Social Commerce But Not Mobile and Tablet Devices This Holiday Season [infographic]

A survey following last week’s presidential election reveals that shoppers’ behaviors will continue to be heavily influenced by social media, but not necessarily by their mobile or tablet devices, according

Fedex ‘Ship to Friends’ Facebook App Convenient, Maybe; Social Utility, Not So Sure

For years, I have said that Facebook is the 21st century version of AOL in that it has become more than merely a social network and morphed into an “all-in-one”

Retailers Rely on Mobile Technologies to Drive In-store Traffic This Holiday Season

With the holiday season looming, retailers are finding new and interesting ways to lure shoppers into stores. The use of geo-location-based technologies that offer loyalty points, deals and coupons have

Pinterest Provides Inspiration for Halloween Costumes, Makeup and Decoration Ideas

It may surprise no one that Halloween is one of the biggest shopping holidays of the year. “With 170 million Americans participating in Halloween festivities, there’s a lot of cash

eBay’s New Design Reflects the Future of Commerce

By now everyone knows that eBay has redesigned its site to reflect a more Pinterest-like facade. There are some keywords contained in its introductory post – The New eBay –