AuthorPaul Chaney

Amway Execs Call Company the ‘Original Social Network’


Based on comments from two executives, direct selling behemoth Amway thinks of itself as a “social network” that existed long before the advent of the Internet. During a recent interview with Forbe’s editor Jennifer Rooney, Amway CMO Candace Matthews referred to the company the “original social network.” Matthews’ sentiment echos something Amway Global Chairman...

LinkedIn Profiles Reveal Payvment Team Members Acquired by Intuit


UPDATE: Techcrunch has confirmed Intuit as the company that acquired Payvment’s talented staff members. “Intuit has acquired a team of highly skilled developers who will be of great value to the social teams at Intuit,” an Intuit spokesperson told Techcrunch. Nothing more has been said and Intuit has yet to make an official announcement. Remember, you heard it here first! ...

Payvment Will Cease Operations February 28; Ecwid to Acquire Sellers


There’s some sad news on the social commerce front. Payvment, the leading provider of Facebook enabled social commerce storefronts, today announced that it will cease operations on February 28, 2013. [Disclaimer: Payvment is a sponsor of this site.] The reason? Payvment’s team has been acquired by a yet undisclosed company in a deal that was, according to Payvment CEO Jim Stoneham...

Social Commerce Should Happen All Along Purchase Journey Says Moontoast Founder


Remember how Ford Motor Company launched its 2011 Explorer on Facebook instead of at the big annual Detroit auto show? Luxury carmaker Lexus recently did something similar when it debuted the new 2014 IS and IS F Sport models using a combination of Facebook ads and a 10-minute video live streamed in fans’ news feeds. According to AdWeek, 100,000 individuals watched the live video and some...

inSparq CEO Veronika Sonsev Discusses State of Social Commerce


This post comes from a recent interview with Veronika Sonsev, CEO of inSparq, a social commerce platform provider. Ms. Sonsev is a digital technology veteran who worked as an executive for AOL and mobile advertising company Jumptap. She is also a co-founder of Women in Wireless and the WIM Accelerator. Her company, inSparq, partners with retailers and brands to create innovative social commerce...

Smoothie King Facebook Contest Encourages Customers to ‘Lean Into Life’ [screenshots]


Did you make any health and fitness resolutions to kick off the new year? How’s that going? If not so well, nutritional supplements company Smoothie King may be able to help. The company just launched a contest on its Facebook page called “Lean into Life” that is designed to encourage customers to say “yes” to living a healthy lifestyle. “We’re launching...

Fashion Retailers Meet the Digital Diva [infographic]


A new report from e-commerce platform provider Demandware has identified a new kind of shopper. Called the “Digital Diva,” she owns more than two-thirds of fashion purchasing power and is a force fashion retailers will need to reckon with. Based on a survey of more than 7,000 shoppers in the US, UK Germany and France conducted in partnership with the Univeristy of Arizona, the report...

Successful Social Commerce Companies? Not the Ones You Think


Much has been said about companies that have been unsuccessful using social commerce. A new guide from Internet Retailer lists many that have experienced great success. According to The 2013 Social Media 300: Ranking E-Retail’s Leaders in Social Media Marketing and Commerce, it’s SMB retailers that top the list, not giants like Wal-mart, Target and BestBuy. Those don’t even make...

Brands Should Use Social Media to Engage Consumers, Amplify Messages and Promote Trust, Survey Says


Smartphones and tablets have led to always on access to the Internet. Where are people spending a majority of their time online? According to Nielsen’s 2012 Social Media Report, more and more of it is spent on social networking sites. “Time spent on mobile apps and the mobile web account for 63 percent of the year-over-year growth in overall time spend using social media,”...

Move Over Pinterest, Along Comes Polyvore [infographic]


There was a lot of talk about Pinterest in 2012 regarding it possible impact on social commerce. One article cited a Blogher study, which said that Pinterest overtook Twitter in finding product information, finding out about new products and seeking advice and recommendations. A study from 8thBridge stated that, though Pinterest had some of the highest adoption rate among hot brands, it provided...

Social Commerce by Definition, a Cupcake or a Bouncing Ball?


Chirpify CEO Chris Teso recently weighed in on the social commerce debate by sharing his definition of the term. (Just for the record Chirpify is a social commerce and payments platform for Twitter and Instagram.) In the opening paragraph of his post, Teso states that the definition of social commerce has changed from recommendations of products by friends that eventually led to sales of said...

Facebook Launched Social Gifts, Amazon and Cafepress Follow Suit


When visiting Facebook have you noticed these showing up lately? A couple of months ago, Facebook internalized social commerce by providing users with the ability to send real gifts (not digital as in the old days) to friends. Here’s how it works: Click on the “gifts” icon in a friend’s birthday announcement or visit their timeline and look for it there, and you can send a...

Digital Intelligence Today

Consumer psychology insights and news for digital professionals brought to you by WPP agency SYZYGY and Dr Paul Marsden (@marsattacks)



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Paul Chaney