AuthorPaul Marsden

#UberInsurance – This is what the future of insurance looks like [download]

#

Today, we’ve been speaking at the Accenture-sponsored FinTech Innovation and Disruption 2016 in London, presenting a disruptive UberInsurance concept based on the Uber model. You can checkout the presentation below (and download it here)- but here are the key points Insurance is ripe for disruption, and investors know it – $650M investment in #InsurTech in Q1 2016 alone But the...

The 10 Advertising Strategies That Work [The Advertising Effect – Speed Summary]

T

If you’re in advertising, then The Advertising Effect: How to Change Behaviour is probably one of the best books you can read on your craft right now.  Basically, it’s Nudge for advertisers. Outlining ten evidence-based effective advertising strategies, each with a scientific underpinning, Adam Ferrier (psychologist and founder of Naked) is up there with fellow Antipodean Byron Sharp...

Transparent Behavioural Targeting Boosts Ad Effectiveness by 17% [Study]

T

A simple caption can boost advertising effectiveness by 17% as measured by effect on purchase intention. New Ohio State University research published last week in the Journal of Consumer Research (open pre-publication access) by Christopher Summers and colleagues reports that captioning an ad with the words that the ad “targeted specifically to you based on your online...

10 Positive Design Interventions to Boost Customer Happiness

1

Here are 10 simple design interventions to promote customer happiness. They are based on a mashup of design-thinking and positive psychology (the science and practice of improving happiness and wellbeing) and inspired by the fabulous work of Pieter Desmet and colleagues at the Delft Institute of Positive Design.   We call this mashup POSITIVE DESIGN, and we believe ‘positive design’...

A Triptych of Digital Opportunity – ConvenienceTech, EgoTech and ViceTech

A

So #ViceTech is now a thing. Great TechCrunch news article just out on technology put to the service of sex, drugs and rock’n’roll.  Think hook-up apps like Tinder, on-demand marijuana delivery, or the myriad of music apps. And, of course, all reported by Vice media. With #ViceTech, we have a powerful triptych of digital opportunity. Readers of DiT will know that along with the role...

11 Customer Experience Expectations for CX [Speed Summary]

1

CX is something of the new black in digital right now. CX is the tech industry’s push to humanise UX – UX by definition was product-focused (you are a user of a product (or service) – and that puts the product at the centre).  CX starts with the customer and the experience they desire, and then works back to the technology from there. And, of course, from a business perspective...

Lululemon and 35 Ways to Make Customers Happy

L

How do you make customers happy?  Lululemon’s latest answer is inspiring – take 35 top insights from ‘positive psychology‘ – essentially the psychology of happiness, and bake them into your brand.  How do you do that?  Design products, services and campaigns that don’t simply solve people’s problems, but focus on what makes people happy.  Welcome to...

The Empathic Pitch – The Client Empathy Map (Template Download)

T

What does it feel like to be the client? Here’s a new design thinking tool that we’ve designed for agencies and consultants to help you design a pitch that sells: The Client Empathy Map. Client Empathy Map (PDF template) The Client Empathy Map is designed to help build your capacity to feel and experience the brief from the perspective of your client, and thereby help you...

How to Spread Digital Happiness – Insights from Positive Psychology

H

Big Picture. How do we use digital technology to help make people happy? We can use ‘PPIs’ – positive psychology interventions – that are clinically proven to promote happiness and wellbeing (positive psychologists research the psychology of  happiness and wellbeing). So here are three PPIs – ‘positive psychology interventions’ – that we can...

Speed Summary: PSFK Future of Retail 2016 Report

S

Here’s a speed summary and embed of PSFK’s latest report on the Future of Retail 2016, with 10 practical recommendations (with examples) for designing a new shopper experience that will build value, drive sales and boost loyalty. There’s some good practical thinking in there with some stimulating examples. Psychologically, recommendations #1, #2 and #10 are particularly strong...

The Future of Digital Advertising – Uberfy or Die [Presentation Download]

T

Here’s a vision for the future of digital advertising that I presented yesterday at IAB Engage in London with SYZYGY Group’s media unit, Unique Digital. With 1000+ delegates, the theme of IAB’s signature event was how to move digital advertising to ‘higher ground’ (and out of the cheap seats of commoditised products). The downloadable deck makes the case that no...

Wearable Tech and the Psychology of Fashion [Study]

W

Today, the Apple Watch Hermès collection goes on sale, marking a new foray of tech into luxury fashion. A purchase will set you back a minimum of $1,150 (US) depending on which Hermès leather band you choose. So, can tech win in or with fashion? It’s an open question, but to do so, tech companies will need to understand the basic psychology of fashion.  Fortunately, a recent study has been...

Digital Intelligence Today

Consumer psychology insights and news for digital professionals brought to you by WPP agency SYZYGY and Dr Paul Marsden (@marsattacks)

Follow

Subscribe

Enter your Email:
Preview | Powered by FeedBlitz

Paul Marsden

Chartered psychologist specialising in consumer behaviour and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.