Consumer Psychology for a Digital Age

#UberInsurance – This is what the future of insurance looks like [download]

Today, we’ve been speaking at the Accenture-sponsored FinTech Innovation and Disruption 2016 in London, presenting a disruptive UberInsurance concept based on the Uber model. You can checkout the presentation below (and download it

The 10 Advertising Strategies That Work [The Advertising Effect – Speed Summary]

If you’re in advertising, then The Advertising Effect: How to Change Behaviour is probably one of the best books you can read on your craft right now.  Basically, it’s Nudge for advertisers. Outlining

Transparent Behavioural Targeting Boosts Ad Effectiveness by 17% [Study]

A simple caption can boost advertising effectiveness by 17% as measured by effect on purchase intention. New Ohio State University research published last week in the Journal of Consumer Research (open pre-publication access)

10 Positive Design Interventions to Boost Customer Happiness

Here are 10 simple design interventions to promote customer happiness. They are based on a mashup of design-thinking and positive psychology (the science and practice of improving happiness and wellbeing) and inspired

A Triptych of Digital Opportunity – ConvenienceTech, EgoTech and ViceTech

So #ViceTech is now a thing. Great TechCrunch news article just out on technology put to the service of sex, drugs and rock’n’roll.  Think hook-up apps like Tinder, on-demand marijuana delivery,

11 Customer Experience Expectations for CX [Speed Summary]

CX is something of the new black in digital right now. CX is the tech industry’s push to humanise UX – UX by definition was product-focused (you are a user of

Lululemon and 35 Ways to Make Customers Happy

How do you make customers happy?  Lululemon’s latest answer is inspiring – take 35 top insights from ‘positive psychology‘ – essentially the psychology of happiness, and bake them into your

The Empathic Pitch – The Client Empathy Map (Template Download)

What does it feel like to be the client? Here’s a new design thinking tool that we’ve designed for agencies and consultants to help you design a pitch that sells: The Client Empathy Map. Client

How to Spread Digital Happiness – Insights from Positive Psychology

Big Picture. How do we use digital technology to help make people happy? We can use ‘PPIs’ – positive psychology interventions – that are clinically proven to promote happiness and wellbeing (positive psychologists

Speed Summary: PSFK Future of Retail 2016 Report

Here’s a speed summary and embed of PSFK’s latest report on the Future of Retail 2016, with 10 practical recommendations (with examples) for designing a new shopper experience that will build

The Future of Digital Advertising – Uberfy or Die [Presentation Download]

Here’s a vision for the future of digital advertising that I presented yesterday at IAB Engage in London with SYZYGY Group’s media unit, Unique Digital. With 1000+ delegates, the theme of IAB’s signature

Wearable Tech and the Psychology of Fashion [Study]

Today, the Apple Watch Hermès collection goes on sale, marking a new foray of tech into luxury fashion. A purchase will set you back a minimum of $1,150 (US) depending on which Hermès