Consumer Psychology for a Digital Age

Happiness by Design – Speed Summary

Want to know the secret to happiness from one of the most respected international researchers in the field of human well-being? The secret to happiness is selective attention. Authored by Professor

Solve for Happy – The Google Algorithm for Happiness – Speed Summary

So Google is promoting an algorithm for happiness in a new book: Solve for Happy: Engineer your Path to Joy. Penned by Google’s Mo Gawdat and endorsed by the company’s

“Happy Nudges” – A smiling selfie keeps sadness away (study)

Want to be 22% happier? Here’s how.  Simply take a selfie whilst smiling every day for three weeks. That’s the finding of a study published in the Journal “Psychology of

Customer Happiness – Tackle anxiety-points [OECD Study]

A major landmark study on “The Origins of Happiness” is out today, and being presented at the London School of Economics (co-organised by the OECD).  The study, co-authored by Lord Richard Layard (who

‘Interface’ – digital buzzword 2017

We’re at unbound 2016 London – the big digital innovation festival – and people, including the British Royal Family (Prince Andrew – Duke of York) are buzzing about ‘interface’ being a big

Nudge Psychology – All 93 Behavior Change Techniques Listed and Summarised + Free App

Want to change someone’s behavior? There’s an app for that. Whether you’re in marketing or management, one of your key jobs will be to influence people and bring about behaviour change (consumers,

Psychology of Trump Victory: Opportunities from the ARC of Happiness

Why did Trump win?  Theories abound, here’s a simple psychological rationale – People strive for happiness, which according to a well-researched, validated and influential model in psychology – self-determination theory –

EgoTech makes Millennials 16% more narcissistic as they age?

Extensive use of on-demand apps is linked to narcissism. Especially if you are a Millennial. Specifically, if you are a Millennial (i.e, aged 18-35 in 2016) and you use more than a couple of

Enchanted Objects (and the future of digital branding) – Speed Summary

In preparing a report on the psychology of wearable tech at the London College of Fashion, I’ve found ‘Enchanted Objects: Design, Human Desire and the Internet of Things’, by MIT’s

The Psychology of Pokémon Go – Augmented Reality Creates ‘Augmented Self’

Within a week of launch, the location-based augmented-reality game Pokémon Go already enjoys more daily active users in the US than Twitter, more minutes per user than Facebook, and has supplanted

The Psychology of Brexit – the ARC of Happiness

Here’s a simple psychological rationale for why people voted for Brexit and to leave the European Union.  People strive for happiness, which according to a well-researched influential model in psychology –

Customer experience is worthless.  Memories of customer experience are priceless.

At last week’s Digital Innovation Day 2016 in Frankfurt, I outlined a new vision for CX – one not focused on people’s problems but on people’s wellbeing, and using insights from