A new research report out from the search marketing team at Group M on social media: The Influenced: Social Media, Search and the Interplay of Consideration and Consumption. As the title suggests, the research focused on the interplay between search marketing and social media marketing, specifically; When consumers are exposed to social media and influenced …

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The Inside Facebook team have published an interesting report “Best & Worst Facebook Marketing 2009”. They’ve rated recent attempts by consumer brands such as Adidas and CocaCola to market themselves within the walled garden of Facebook. Here’s a summary of the findings…(click to enlarge). Whilst there is not much in the report on Social Commerce …

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Interesting article “Friends for Sale” in the Economist this week touching on Social Commerce (archived below). The article leads with headline that Dell has generated $3m in sales from micro-blogging platform Twitter – tweeting about it’s refurbished PC outlet. The Economist then turns to a faux shock-horror exposé of uSocial, the Australian web marketing agency …

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It’s no wonder that so many businesses still don’t “get” social media – just check out the wikipedia definition. It’s a definitional dog’s dinner that reads like a bad voodoo spell (and it will put you to sleep) “Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable …

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Consulting firm McKinsey have released their 2009 annual survey on how businesses are deriving value from Web 2.0 technology. The report can be downloaded here. Based on the responses of nearly 1700 business executives from around the world, much of the report focuses on how social media (blogs, wikis, content-sharing) and social networking platforms are …

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An interesting finding by Columbia researchers Andrew T. Stephen and Olivier Toubia, who have looked at whether it makes commercial sense for online sellers to link to each others’ stores. The short answer is yes. The researchers make an interesting distinction between social commerce and social shopping The distinction between social shopping and social commerce …

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On the heels of Singapore success, Dell are rolling out their ‘Group Buy’ (collaborative purchasing) social shopping experiment Dell Swarm in Canada – and extending it with some smart features. The basic idea is simple, group buying, club together with people who want to buy the same Dell computer as you and get a discount. …

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Technology blogger Steve Rubel helped put social commerce on the map at the end of 2005 with a post on his popular micropersuasion blog in which he highlighted social commerce as a trend to watch in 2006. Now that Steve has migrated away from his micropersuasion blog to posterous, we’ve archived the original post here …

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Venture capitalist David Beisel is credited with coining the term “social commerce” in 2005 in a blog post describing the trend of e-commerce sites publishing user-generated advertorial content – user pick lists, wish lists, reviews, recommendations etc – to help sell. Here is an archived copy of his post. (The Beginnings of) Social Commerce by …

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