Why do Uber-for-X businesses fail?  Here’s a summary of the top reasons for failure identified by Juggernaut, a platform and consultancy for Uber-for-X businesses. Beyond Juggernaut’s top reasons for failure, it’s important to understand the top reasons why Uber is successful. Uber is successful because it rationalises an inefficient market for repetitive high margin purchases with a marketplace model …

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You’ve probably seen the results. Switzerland, Iceland, Denmark, Norway and Canada are the happiest nations on Earth (Syria, Burundi and Togo are the least happy). The 2015 World Happiness Report is out, ranking countries by average happiness of its citizens.  You can download it here. It’s a great report and well worth a read, but not just for …

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Uber co-founder and chairman Garrett Camp has revealed his Next Big Thing, an Uber-for-stuff ‘request network’ that works like a Siri for shopping. Operator is a software-with-a-service app, like the experimental Magic service, that connects you with a network of virtual and human personal shoppers called ‘Operators’ who satisfy your shopper requests on-demand, and bring service with a digital smile to the world …

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So Hollywood actress Bo Derek was right but for the wrong reasons. “Whoever said money can’t buy happiness simply didn’t know where to go shopping”– Bo Derek Could it be where you shop, not what you buy that matters? Perhaps so. A meta-analysis just published in the Journal of Consumer Psychology confirms that experiences (such as where you go shopping) …

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Another land grab in ‘Now Economy’ and the world of ‘convenience tech’, on-demand tech designed to save you hassle, time and effort. This week Amazon is launching two ‘Uber for X’ on-demand services. Amazon Home Services: Handpicked Pros, Upfront Prices, Happiness Guarantee The first is Amazon Home Services, an Uber for cleaners, electricians, plumbers and all your home …

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Marketing campaigns and sales pitches designed to persuade can result in a 39% drop in intent to do business with you. That’s the finding of a new study in the medical journal Vaccine. The study looked at a campaign from the CDC (Centers for Disease) in the US to persuade people to get vaccinated for seasonal influenza (responsible …

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Would you feel lost or uncomfortable without your smartphone? Then you may be suffering from nomophobia – fear of being without your mobile phone (no mobile phobia). You can self-diagnose yourself for the psychological condition of nomohobia using the new NMP-Q nomophobia test below, developed by Caglar Yildirim at Iowa State University that is to be published this year in Computers in Human Behavior (full thesis). A …

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Does ‘brand authenticity’ matter to you? Is your brand – either the one you buy or work for – an authentic brand? And what the heck is ‘brand authenticity’ anyway? Answers are revealed in an eminently useful new 15 point scale – the Perceived Brand Authenticity Scale (PBA Scale – below) – to be published …

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‘Apple Watch – the watch for you?’ vs. ‘Apple Watch – the watch for you’. Which makes for more persuasive marketing copy – whether as a title selling an article, or a tagline selling a product? It all depends on your mood. If you’re feeling calm, and see a title, tagline or marketing copy and in question …

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Whether you are white and gold or blue and black, a new psychological study in Cognition, the International Journal of Cognitive Science,  shows that showing you perceptual illusions similar to #thedress increases your openness to attitude-change. In the experiment people who were shown visual tricks – not dissimilar to #thedress – showed reduced confidence in their own opinions and indicated a greater willingness to change …

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Mashable calls ‘Magic‘ the logical extreme of the ‘Uber for X’ economy.  Magic is an on-demand mobile service where you simply text whatever you want – yes whatever you want – to Magic’s number, and they’ll get you it for a pre-agreed fee, paid on mobile via Stripe.  Started last week, Magic has received 18,000 requests in the …

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Another $1.7m funding for ‘convenience tech‘ as the digital industry rolls with the realisation that we only live for a few hundred months, so saving you time is saving you the most precious commodity that exists. Part of the Uber-for-everything trend, Uber-for-massage Soothe has just scored $1.7m funding to grow its US on-demand at-home massage services from a team of …

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