And the Value of a 2012 Social Media Share is… $3.23 [Infographic]
Online ticketing site Eventbrite has updated numbers on the value of social media shares and presented them in this wondrous infographic.
Bottom Line (and globally):
$3.23 = Dollar Value Per Share—the average value of the additional tickets sold through this share (up from $1.78 in 2010).
- Twitter $1.85/share (up from $0.43 in 2010)
- Facebook $4.15/share (up from $2.52 in 2010)
- LinkedIn $0.92/share (up from $0.90 in 2010)
17 = Visits/share (up from 7 in 2010)
- Facebook 14 visits/share (up from 11 in 2010)
- Twitter 33 visits/share
- LinkedIn 10 visits per share
So despite all the recent talk of social spam and share fatigue – there is real money to be made in adding share buttons on your product and purchase pages. Of course, generalising from the particular – particularly when the particular is involved with selling social events – is dangerous. But, given an average ticket price $60
, then a shared purchase is worth an additional 5.3% in revenue
. If you haven’t rolled our share buttons on your product and purchase pages, now’s the time to do it.
The Eventbrite report and infographic also offer some interesting country breakdowns.