Consumer Psychology for a Digital Age

Anatomy of a Facebook Timeline Page [infographic]

Here’s useful infographic refresher on the new page elements in the new Facebook business page timeline design, from social commerce app developer – Wishpond.

The infographic is actually part of Wishpond’s free new 25-page ebook “Social Success: The Ultimate Retailers Guide to Growing Your Business on Facebook“.

The ebook has a broader remit than social commerce apps (such as Wishpond’s Social Store and Social Offers) – covering general Facebook objectives, strategy, advertising and content for retailers – worth a read.

Our top takeaway – there four ways to measure social success

As you’d guess, we’re fans of those metrics than are measured in dollars – or have a clear dollar value, and like Martin Weigel from Wieden & Kennedy Amsterdam, we’re not at all keen on “engagement” as a measure; engagement is a vacuous, muddled and shallow concept that should be banned from the online sales and marketing lexicon.   Engagement is as useful to your business as a pair of fetid dingo’s kidneys.  Avoid.

Comments (3):

  1. Ricardo Murillo

    April 20, 2012 at 07:31

    Facebook facebook and facebook….Paul…I used to visit this website because your are a good researcher but in the last months just facebook (I like fb) but but but tell me more about new companies..I mean like the past…you published better data in the past…!!!
    Fb data are important but not the only…

    Reply

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