Here’s a roundup of top 10 useful infographics summarising the burgeoning group-buy field – including the most excellent interactive infographic on Groupon deal revenue from data visualiser Paul Butler (#2 below, plays nice with new browsers only).
Whilst the social commerce world appears to have a full-on case of f-commerce fever right now, group-buy is the big beast in social commerce… and it has the bucks to show it.
Groupon alone reported $760m revenue in 2010, up from $33m in 2009, with 51m subscribers, and is now active in 565 cities (vs. 30 in 2009) with 4000 employees (vs 120 in 2009). And like other group-buy businesses Groupon is expanding from local to national flash sales (12% of Q4 revenue came from national/online deals) (Source WSJ).
Like f-commerce, group-buy comes in three flavours – on Groupon (or competitor intermediary), on your website, or on Facebook. More on that in an upcoming post.
2. You’re looking at $480M of Groupon’s gross revenue by Paul Butler (see here for legendary interactive version (IE not supported))
3. The Inevitable Rise (and Inevitable Fall?) of Groupon by OnlineMBA (Jan 2011)
4. If Groupon Flipped Their Model, Could It Unleash the Power of Networks? by Emergent by Design (Jan 2011) The answer is yes, by the way.