It works like this.  You want to buy something from a local store – a car, a luxury fashion item, gadget or gizmo.  So you tap your social and local networks online for others wanting the same thing and you organize a flash-mob; you agree to turn up at the poor unsuspecting store en-masse at …

So social commerce is a unicorn, a beautiful but imaginary idea; or that’s the headline finding of a brilliant (free) report is just out by Monetate on social commerce – with Mitch Joel and Jay Baer as contributors. If you look at the numbers, rather than the hype, you see that social media drives just 1.55% …

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Post your promotions and promoted products in social media? Check. Use social plugins on your online store?  Check. So you’re doing social commerce, selling with social technology? Don’t be too fast to check that last box and think you have all the bases covered. Over at Business2Community, Robin Bresnark, head of social at co-buying software …

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There’s a useful post over at econsultancy by Eric Abensur of cloud-based commerce company Venda, that asks a simple, but very pertinent question, is social commerce worth the investment? The short answer – according to the post – is a qualified yes, if retailers adopt the right approach and tone. For the e-consultancy post, social …

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The idea was good.  Take a proven social shopping model successful Asia, Tuangou, and adapt it for Western consumer. And for a while, the Groupon online spin on team-buying was the darling of not just the social commerce world, but the world of commerce, period. However, Groupon’s social shine covered up what was essentially just …

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The insurance market has been somewhat of a laggard in integrating social technology into its value proposition.  If the online advice is anything to go on, it seems to revolve around insurance brokers posting pictures of cats to social networks. Even if you are from the “social media + insurance” is like an “meatball sundae” …

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What does Facebook’s new “Graph Search” mean for social commerce, the integration of e-commerce with social media? Looking beyond the obvious – Facebook search ads linking to e-commerce sites (search results from looking for a friend of a friend who’s an interior designer in Miami would include search ads for One Kings Lane and local …

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What are the opportunities in social commerce – the integration of e-commerce and social media – for 2013?  Beyond the straightforward addition of social features to e-commerce sites, and e-commerce features to social sites, a look back at notable social commerce events in 2012 (below) reveals six trends and opportunities for 2013. Which horse would you …

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Have you done any “cash mobbing” lately? It sounds criminal, but it’s precisely the opposite. A cash mob is an event where people support a local retailer by gathering en masse to purchase the store’s products. —cash mob n. —cash mobber n. —cash mobbing pp. Spotted in the Boston Globe and Pheonix Business Journal this month (and earlier …

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Somebody is going to take a look at this video and make millions.  It’s a scene from a Chinese ‘Tuángòu‘ (team-buying) raid on a paint retailer.  The concept is super-simple – a flash mob of shoppers descend on  some poor retailer and demand a bulk discount. Would you stand up to the wild team-buying leader in this …

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If you want to succeed in social commerce either as a vendor or service provider, you’ll need a competitive ‘positioning’ – a ‘reason to choose’ over Amazon, Google and Facebook… Take the group-buy space.  Although a pale imitation of the powerful Eastern ‘Tuangou‘ (‘team-buying’ ) origins, the Big Three are showing how deep pockets, scale and innovation can …

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So here’s a distillation of the entire field of customer psychology into 50 actionable insights from Dr Michael Solomon, eminent consumer psychologist and author the leading textbook on the subject; Consumer Behaviour: Buying, Having and Being. In The Truth About What Customers Really Want, Solomon distills his encyclopaedic textbook (549 pages) down into 50 key insights for business …

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