Consumer Psychology for a Digital Age

Search results for: showrooming

Black Friday Blues May Be Due to Showrooming ‘Scrooge Shopper’

When Charles Dickens wrote “A Christmas Carol” in 1843, he was driven as much by financial desperation as inspiration. Dickens wrote and published the classic tale to pay off crippling

Shopkick ‘Kicks’ Showrooming Effect in the Teeth; Drives $110 Million in Revenue to Retail Partners

Shopkick partners can breathe a sigh of relief in the wake of all of the talk about losing in-store customers to “showrooming,’ as it’s been deemed. The mobile shopping app

How to Profit from New ‘Showrooming’ Shopper Trend

Are you into ‘showrooming’?  Well, your customers probably are. ‘To showroom’ means to visit a store – online or offline – for research purposes only, and then purchase elsewhere, wherever

The Uberfication of Retail: Thomas Pink 90 Minute Shirt Delivery

Whilst Uber, the disruptive on-demand mobile taxi service, gets bounced from court to court in Germany – today it’s been banned again, before undoubtedly being unbanned, again – the rest

Digital Trends for 2014: From Selfie-Style Marketing to Twerk-tastic Digital

At the end of every year the influential Oxford English Dictionary names a new “word of of the year” based on popularity and cultural impact. And the latest contenders making

Speed Summary: The Wired World in 2014 – Wired Magazine’s 52 Need-to-Know Trends

So here’s a speed summary of Wired magazine’s latest need-to-know tech trends for 2014: The Wired World in 2014 – just published in their must-read end-of-year special edition (in digital and dead-tree media versions). Okay so it’s a

10 New Digital POS Innovations to Save the Retail Store

“If it has a Product Code, Amazon will kill you”. True for small online stores, and even more true for in-store retail? Well in-store retail is fighting back – fighting

Five Holiday Shopper Archetypes and How to Reach Them [infographic]

Cyber Monday is upon us and, according to the infographic (see below) from marketing company Maxymiser, it has overtaken Black Friday in the total number of shoppers: 122.9 million versus

Retailers Rely on Mobile Technologies to Drive In-store Traffic This Holiday Season

With the holiday season looming, retailers are finding new and interesting ways to lure shoppers into stores. The use of geo-location-based technologies that offer loyalty points, deals and coupons have

Retailers Guide to SoLoMo [infographic]

Smartphone SoLoMo (social-locationaware-mobile) technology is disrupting retail by giving shoppers information and options on the go, transforming shoppers into  smart shoppers. One symptom of this disruption is – if course – “showrooming”;

The Future of Retail – According to Shoppers [Infographic and Report]

Based on Cap Gemini’s recent global report on the future of retail (free download), local shopping search engine Milo has produced an infographic on how consumers see the future of

Speed Summary: The Future of Retail – PSFK Report [Download]

Establishing itself as the Bible of Retail Trends, PSFK has released its third annual survey of retail innovation – The Future of Retail – crammed with insights and inspiration. As you’d