Consumer Psychology for a Digital Age

February 2012

Speed Summary: eMarketer Report on Facebook Commerce

Helping customers buy where they connect is one side of the social commerce equation. eMarketer has just released a report – Facebook Commerce: Reaching Shoppers Where They Socialize – that

The Sense in the (Anti) F-Commerce Rant

So we think f-commerce (e-commerce with Facebook) is a really good idea when you use Facebook as an e-commerce-enabled fan management platform designed to drive fan loyalty and activate fan advocacy through fan-firsts, fan-exclusives

Fast Food Customers Receive Facebook Credits Thanks to Plink Loyalty Program

What do Taco Bell, Dunkin’ Donuts, 7-Eleven. Quiznos and Red Robin have in common? Aside from serving up food items that may expand your waistline, they now offer virtual currency

Selling with Social Media: Three Critical Success Factors

If you’re selling with social media, you need to stand out from the fast-paced conversational crowd and clutter and make an impression.  There’s a useful article over at the Harvard

Speed Summary: Forbes Six Pillars of Social Commerce

Over at Forbes, Fred Cavazza has proposed six pillars of social commerce (pragmatically defined as maximising sales through social media), that help take people through the three-step path to action:

Super Bowl XLVI Gets Its Game On with First-Ever Social Media Command Center [screenshots]

Super Bowl XLVI is getting its social media game on. The largest annual sporting event in the world has introduced a new way to service fans – via its first-ever

The rise of the ‘Social Infomediary’; Pinterest Driving More E-commerce Traffic than Google Plus [Infographic]

Social pin-boarding phenomenon ‘Pinterest‘ is driving more traffic to US e-commerce sites than Google+ according to Experian Hitwise data in a new infographic from Monetate.  And e-commerce traffic from the

Shopkick ‘Kicks’ Showrooming Effect in the Teeth; Drives $110 Million in Revenue to Retail Partners

Shopkick partners can breathe a sigh of relief in the wake of all of the talk about losing in-store customers to “showrooming,’ as it’s been deemed. The mobile shopping app

Unilever Turns to Pop-up F-Commerce for Brand Launches & Brand Building [screenshots]

Why set up shop on Facebook?  To sell more product?  Nope. To build your brand. Yep. That’s the approach that CPG giant Unilever is taking to launch a brand extension to