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Facebook brand pages are emerging as an ideal platform for executing flash sales around products. In a recent study published jointly by the CMO Council. 79% of consumers say they are using social media to take advantage of special offers and discounts. Social customers expect products and promotions from the brands they engage with, and flash …

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Last Monday we noted that the popular household cleanser in the UK, Cillit Bang, had launched a Facebook exclusive pop-up store to offer its new multi-use version in advance of a nationwide launch in stores. Recently, Domino’s Pizza UK followed suit with a Facebook exclusive product launch of its own. The pizza company offered its …

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Everyone in social media circles is salivating over Pinterest, or so it seems. Social commerce site Lockerz recently unveiled its own version of Pinterest, but with a spin – users earn points (called PTZ) for posting and sharing content. The more you post, the more PtZ you accrue. Lockerz’s moniker is the “Social Life That …

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I play Angry Birds on my mobile device. At least I did until my 11 year old grandson outscored me so badly I was shamed into quitting. Now that the game has officially launched in Facebook, I may pick it back up. The game retains its original flavor, but some new elements have been added …

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When you think of up-and-coming social commerce sites, Pinterest may top the leaderboard, but the fast-paced growth of Fab.com means that it should not be far behind. The site, which started as social network for gay and lesbian users, has morphed into a social commerce flash sales giant that has gained a large following – …

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Whilst people are talking about how “Social TV” – TV technology that supports social interaction – will be the Next Big Thing (“Everyone says that social television will be big. I think it’s not going to be big — it’s going to be huge” – Ynon Kreiz, CEO of the Endemol Group), an increasing number of …

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Adding an e-commerce app to your Facebook page can boost sales by 15%. That’s the key takeout of an analysis of 2000 vendors using the popular e-commerce app Ecwid on Facebook (from free to $17/month), as reported by Vikki Chowney in econsultancy.  The Russian-based developers with US offices received $1.5m of funding in December 2011 and are …

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Why have leading consumer brands started selling on Facebook? The results of an 18-month study on the emerging trend of ‘f-commerce’ conducted by SCT editor Dr. Paul Marsden tells the tale. It provides a critical overview of f-commerce  – selling with Facebook – specifically as it applies to consumer brands and identifies key risks and …

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How do you clean up a plutonium stain? Well, according to the Nuclear Decomissioning Authority Team in the UK use Cillit Bang (the popular household cleaner from consumer products manufacturer Reckitt Benckiser (Easy-Off BAM in the US)).  Apparently it works wondrously. So it’s good news for all nuclear waste cleaners that a brand new multi-use …

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On the surface, Facebook’s business model appears to be very straightforward – get people to share information about their lives and wrap relevant advertising around it. As it turns out, things are not quite that simple says a Fast Company article: “The social network filed an S-1 on Wednesday in advance of its IPO that presents …

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One of the most popular posts here at SCT deals with the psychology of social shopping. In it, Dr. Paul Marsden, Editor of Social Commerce Today, references six heuristics (mental rules of thumb) that shoppers use, often intuitively, to make purchase decisions. The father of this heuristic thinking model is Dr. Robert B. Cialdini, an …

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So, we think the best model for e-commerce in social media is the popup shop – temporary single-page stores in social media that are designed to create buzz around new products or events, and that are quick and easy to set up.  In the real world, Adidas is something of the king of pop-up retail.  And …

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