ArchiveJanuary 2012

Social Commerce Future About Portable “Taste Graphs” and “Emo-links”

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A guest post at Mashable from Christian Taylor, CEO of Facebook e-commerce platform Payvment, suggests that, up to now, social commerce has been centered around relationship-based social graphs, the network of social connections an individual has. In his estimation, that is about to change. The operative factor going forward are what Taylor refers to as “taste graphs.” According to...

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Consumer psychology insights and news for digital professionals brought to you by WPP agency SYZYGY and Dr Paul Marsden (@marsattacks)

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