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I hate articles that begin with some reference to “living under a rock.” That was the case with an AdAge piece talking about Pinterest, the online bulletin board where users can “pin” photos and graphics of things they are interested in. Pinterest lets you organize and share all the beautiful things you find on the …

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Social commerce software company Reevoo have just published some interesting research that looks more closely at the counter-intuitive finding that negative consumer product reviews can actually boost sales. It would seem that a few bad reviews give consumers a reason to believe all your good reviews.  Moreover, consumers spend four times as long on site …

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Online marketing software platform provider Hubpost has practically trademarked the use of the term “inbound marketing,” and that applies to e-commerce as well, says a blog post on the company website. “Ecommerce companies that invest in inbound marketing will greatly increase their opportunity to grow online sales, lower COCA (cost of customer acquisition), and increase new customer …

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Here’s the second half of our speed summary of Fred Reichheld‘s business bestseller The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, written with Rob Markey – partner at global consultancy Bain & Company (see here for Part I).  We think this is a landmark book in establishing the business rationale for investing in social media and social …

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Facebook is the darling of the social commerce world and, perhaps, for good reason. With the exception of Google, the social network gets more traffic than just about any other site on the planet. In terms of time spent on site, it far exceeds Google. Cathy Halligan, CMO at PowerReviews, has an insightful post on …

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Anyone who is has traversed the entrance to any Walmart across the globe has been greeted with this familiar refrain: “Welcome to Walmart. Enjoy your shopping.” Based on its latest acquisition of mobile app developer Small Society, the company is extending that to include mobile commerce, as well. Walmart, through its @WalmartLabs subsidiary, keeps moving further and further …

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If the key role of social media in your business is to help you thrive in a customer-driven world, then there’s one business book that stands head and shoulders above the rest to help you do just that.  And it’s not even about social media per se – it’s the new, revised and expanded edition …

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Flash sales is a hot topic we cover routinely here at Social Commerce Today. Recently, Shop.org interviewed Doug Mack, CEO of One Kings Lane, a flash sales site that sells home decor, about the influence of social commerce. Here are the highlights of that interview that pertain particularly to social commerce. Interest Graph is Social …

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Are you into ‘showrooming’?  Well, your customers probably are. ‘To showroom’ means to visit a store – online or offline – for research purposes only, and then purchase elsewhere, wherever the best value can be found – increasingly via shopping apps such as Ebay’s RedLaser and Price Check by Amazon.  It’s a trend we think you’ll …

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Perhaps you are familiar with Delta Airlines Ticket Counter Facebook app, which allows passengers to book flights from within the social network. But, if you’re like me, it can sometimes feel uncomfortable to be seated next to a complete stranger. Malaysia Airlines, through a Facebook app called MHBuddy, takes that concern off the tray table …

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If 2011 saw the rise of f-commerce – Facebook shopping, will 2012 see the rise of g-commerce – shopping with Google? Two new studies find that consumers and retailers alike would prefer selling and shopping with Google rather than Facebook. The first study by ThreatMetrix and The Ponemon Institute found that consumers believe Google is more …

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In the last few weeks, news has come across the web that retail giants Amazon and Walmart have acquired several start-up companies with a view toward taking full advantage of the benefits offered by social and mobile technologies. Amazon Acquires Quorus WebProNews reports that Amazon has acquired social commerce software company Quorus, not so much …

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