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Social Commerce IQ Report: Fashion

F-commerce solution provider, 8thBridge has just published its latest in its series of social commerce reports covering different industry verticals (free download).  This time, it’s the fashion industry, and the 104 page report is a careful analysis of the sector and includes a ranking of the top 200 fashion brands in terms of their ‘Social …

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We are dealing with an insurgency among consumers. No longer do they trust marketing or advertising messages, but, instead, turn to others like themselves for advice and opinion on product purchases. In today’s socially-infused marketplace, to suggest that control rests with the consumer is an understatement. According to a research report (PDF) from the e-tailing group, …

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Vente-Privée, founded in 2001, is Gilt Groupe’s big sister, the original and world’s largest flash-sales site offering luxury brands in Europe an online event-based sales channel to quickly sell large quantities stock without harming the brand’s image or competing with other distribution channels. Run as an invitation-only private shopping club, 14 million members get access …

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Picture this.  You’re a brand tweeting about your amazing new product (as you do); wouldn’t it be great if people could buy directly from your tweet, with a simple tweet message? Well now they can, with a new service called Chirp, from Portland-based startup SellSimply. Brands will be able start receiving orders and payments on Twitter …

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Head over to the Facebook pages of Amazon’s specialist sites, Soap.com, Diapers.com, Wag.com (pets) and YoYo.com (toys), and you get to vote for which brand you most want 30% off during the upcoming US national shopping days, Black Friday (11/25) through Cyber Monday (11/28). Nice way to stimulate demand with a demand-driven deal app. Users get …

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Social commerce news is coming thick and fast as the holiday season gets underway.  In the first of several ‘extra’ posts today, Walmart and Etsy have launched Open Graph powered Gift Recommendation apps. The world’s biggest retailer has launched Shopycat, a social commerce Facebook app, designed to solve your gifting problems for your friends and family…[by] looking …

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Shopkick – the mobile commerce app for iPhone and Android that knows when users walk into a store and rewards them with points called “kicks” just for doing so – may be the traditional retailers newest best friend. At least brands like American Eagle, Crate&Barrel, Macy’s, Best Buy, Target, Procter & Gamble, Kraft Foods and most of …

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Headquartered in New York, Gilt Groupe is a membership-based e-commerce site that runs daily private sales of high-end designer apparel, accessories and home furnishings, often discounted as much as 60% off retail. Gilt Groupe includes merchandise for men, women, children and the home from brands like Calvin Klein, Starbucks, Target, 7 for All Mankind, Anzie …

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Channel Advisor’s latest Facebook Commerce Index is out, a free listing and analysis of the top 25 US retailers on Facebook by fan count.  Victoria’s Secret, adidas Originals and Victoria’s Secret Pink are the most popular retailers on Facebook Whilst the index is called Facebook Commerce, it’s not about commerce, it’s about fan-count (although some …

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To promote their upcoming Corporate Social Commerce Summit (March 13/14, 2012 Boston) Useful Social Media have gleaned Social Commerce Today and Social Media Influence for factoids to put together a slick Social Commerce Timeline infographic, and here it is. Over at Useful Social Media, Brian Smith discusses infographic and the past, present and future of social commerce …

“Selling tickets on Facebook is a waste of time” says Pierre Matuchet, associate CTO at French railways SNCF. Nevertheless, French railways has just added a natty Facebook app to its Facebook page that allows groups of friends discuss and plan group trips – and then go to the SNCF booking website to book up tickets. …

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The good guys over at the popular social commerce platform Moontoast have put together a new infographic/e-book; ‘The Social Commerce Opportunity’ (downloadable in ebook format) that makes the case for social commerce.  Good for conversations with social commerce newbies – be they budget holders or clients.  And a nice data point – Moontoast’s impulse shopping events on …

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