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Another f-commerce first, you can now buy alcoholic beverages directly on Facebook.  The popular cider brand Magners (owned by C&C Group) has set up a pop-up fan-store on Facebook to support the launch of a new range of special edition ciders. The goal, according to Magners marketing manager Kirsty Hunter, is to drive trial among UK Facebook fans …

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Two new social commerce related infographics for you. The first, Football in a Social Local Mobile world from mobile gaming app Footballmeister, describing the rise of the SoLoMo super-fan in football (soccer) – fans that use social, location-aware and mobile technology to feed their passion. The second from Janice Diner – the leading authority in matters …

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“It’s the Semantic Web, Stupid” That’s what brands and retailers should make of Facebook’s new super-charged Open Graph that will seamlessly add user activity and intentions (‘using’, ‘searching’, ‘wanting’, ‘shopping’, ‘watching’, ‘playing’, ‘reading’ and listening’) to the Open Graph via app integration. (Oh how the poor ‘Like’ button looks so 2-dimensional this week). Practically speaking, …

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With 47,025 views on slideshare in under a week, Nurun’s social media director Greg Pouy is getting a lot of social media love for his most excellent Future of Commerce deck (embedded below). It’s no mean feat for a 138 pages long treatise (crazy Greg photos and Youtube embeds notwithstanding), but it’s one of the best primers we’ve …

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So Target, the #2 US retailer, has just launched a Facebook app that allows people to poll their friends and loved ones on which fancy dress costume they should don for Halloween parties. Choose between super-heroes and sexy-nymphs, or for children and pets (yes, pets) cartoon characters. All costumes available for purchase from Target, of course. …

Interesting article in Forbes this week on F-Commerce for Hollywood – turning fans into customers.  It’s penned by John Corpus, CEO of Milyoni, the Californian Facebook commerce outfit that’s carving itself out a niche in the movie and TV franchises business for social media fan-stores and pay-per-view fan-streaming.  So don’t expect incorrigable objectivity, but do expect some …

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So Facebook went public yesterday with the new Open Graph that allows people to throw their friends into the sales funnel of brands they like through shared app activity. Think of it as the old Facebook Connect, but for apps – allowing people to discover stuff friends are doing through activity shared via socially connected apps. Apple …

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So Top10, a London-based social discovery and recommendation engine based on shared top 10 lists, has raised $3.5 million in Series A funding led by Accel Partners.  Meanwhile on the other side of the pond, Just Fabulous, a California based subscription club for fashion with 3 million members, fronted by celebrity fashion model Kimora Lee Simmons has scored …

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There’s an interesting post over at Jeremy Dean’s most brilliant PsyBlog that offers five useful psychologically informed conversion tricks. As it happens the article is written to help consumers stop making snap buy decisions that may not be in their long-term interests, but simply reverse engineer the conversion barriers to drive conversion. Ethical-bypass is optional …

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Yesterday we summarised David Meerman Scott‘s excellent New Rules of Marketing and PR, and today, here’s a summary of David’s latest bestseller – Real-Time Marketing & PR How to Instantly Engage Your Market, Connect With Customers and Create Products That Grow Your Business Now. The main takeout is, as you’d guess, speed not size matters …

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The third revised edition of David Meerman Scott’s Business Week bestseller is out “The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly” It’s not social commerce per se, and for savvy social media vendors, the 366 pages will …

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It’s Friday, so it’s infographic time – and here’s a succinct infographic on the hot trend of subscription commerce clubs (#subcom), where brand or category fans can sign up to receive regular surprise boxes of new products and samples in the mail – ranging from shoes to t-shirts, to jewellery and underwear. The insights and …

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