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Facebook has just launched its official Facebook for Business hub, consolidating and synthesising various previously existent pages and resources.  Under three themes, ‘Build a Presence’, ‘Engage Your Community’ and ‘Get the Word Out’ Facebook provides 8 building blocks for for boosting business with Facebook Build a presence 1. Create a Page: Treat your Facebook Page like a …

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We’ve seen real life Facebook Likes (Coca-Cola, Diesel, Renault, Hyundai, Facebook) and Facebook-connected cameras in fitting rooms (Macy’s, Diesel), but now resorts and venues are rolling out Facebook connected cameras triggered by RFID sensors throughout their resorts. It’s a no-brainer for event marketing and conferences – and we think stores will be next. In Ibiza, …

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The innovative demand-led social shopping marketplace Pikaba has shared 5 simple and smart tips for profiting from social commerce – broadly defined as helping people connect where they buy, and buy where they connect. We especially like the target-communities-not-individuals tip, which for us is the essence of smart social strategy – commercial or otherwise. Group-thinking …

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Here’s some more evidence that the sharing economy is becoming a significant trend in social commerce. AirBnB, the user-review-powered P2P marketplace that allows people to share their homes with travellers around the globe has just joined the billion dollar valuation club, following a new $112m round of investment and valuing the 36 month old startup at $1.3bn. …

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The social@ogilvy team have posted (embedded below) an update to their original benchmarking of f-commerce (Facebook commerce) solution providers (8thBridge, Adregate Markets, Milyoni, Moontoast, NorthSocial, Payvment, ShopIgniter, Usablenet, Zibaba) as part of a more general primer on f-commerce. In the primer (embedded below) we really like Ogilvy’s focus on the need for fan-store exclusivity, and even …

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So it looks like the financial services industry has got the social commerce bug.  Yesterday we covered Amex’s innovative open-graph powered Link-Like-Love rewards program that offers personalized rewards based on Facebook Likes and activity, and today ING bank (Canada) is running a group-buy deal to acquire new customers on dealoftheday.com. The deal is on for …

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So here it is – the social commerce acid test.  Are people willing to share their social graph data with big brands in order to get personalized offers tailored to their likes and activities? We’re about to find out. Amex has launched its Link-Like-Love social commerce program, a next-generation rewards program integrated with Facebook for …

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The good folks over at Social Media Intelligence have published a downloadable PowerPoint version of their popular ‘history of f-commerce’ infographic (the use of Facebook to facilitate and execute transactions). (Embedded below, SlideShare download link). The default download format is PPSX (PowerPoint slideshow) – so you don’t want to doubleclick it to open (or you’ll …

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The Economist Intelligence Unit (EIU) has just produced a new report on The social shopper: Harnessing the disruptive influence of social media. Download link here. The report, sponsored by SAP, is a sobering reality check showing that social media is simply not a priority for retailers (echoing the stats we reported in our own recent report on …

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What’s next for social commerce? We’ve seen the rise of collective buying power with the group-buy trend, and we’ve seen the commercialisation of social networks – both selling on them, and integrating them into the retail experience. There’ll certainly be more of the same, evermore sophisticated – whether it’s fan-stores on social networks, the portable …

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It’s perhaps a little early to be talking about the history of f-commerce, but with selling with Facebook the hottest discussion topic in social commerce right now, an infographic was inevitable. So here it is – the history of f-commerce – a great infographic by Sonia Malpeso over at SMI.  

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Brands chasing Facebook ‘Likes’ have got it all the wrong way around; they should be liking customers, not getting customers to like them. Why? Well, ask the most successful salesman ever – Joe Girard according to the Guinness Book of World Records – what’s the secret to successful selling. and his answer is simple: “I tell …

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