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Well, what a year it’s been in social commerce. A year ago, the future was set to be social commerce.  Today, the future’s already here, it’s just unevenly distributed – in true Gibsonian fashion. So here’s our infographic summarising social commerce highlights of 2010.  Use as creative stimulus for your 2011 social commerce initiatives, or …

This month’s Harvard Business Review has a spotlight on social media and branding, with a stand out article by McKinsey, based on a global study of 20,000 consumers.  In a nutshell, the article argues that many brands are spending their marketing budgets in all the wrong places, based on an outmoded “funnel” marketing model – …

On the heels of last week’s launch of the premium Group Buy plugin for WordPress blogs from GroupBuyingSite.com, GetShopped has launched a similar but free (for now) group-buy plugin that works with the popular WP e-Commerce plugin. You’ll remember that Groupon itself started out as customised WordPress blog, so if you run a blog for …

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Like Amazon, the other grand dame of e-commerce, eBay is tooling up for a new era of social commerce.  eBay has just purchased Brands4Friends, Germany’s largest private shopping club (3.5m members) for €152m ($200m).  Private shopping clubs, upscale variations on the Woot/Groupon daily deal theme (eBay launched it’s own daily deals Woot clone back in 2009), offer time-limited deep …

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This year, the tech-Oscars, known as the  “Crunchies”, have added a new “social commerce app” category, and the internet community gets to nominate the nominees. Hosted by GigaOm, VentureBeat, and TechCrunch, the 2010 Crunchies is the fourth annual competition and award ceremony to recognize and celebrate the most compelling startups, internet and technology innovations of the …

Brian Fetherstonhaugh, Chairman & CEO OgilvyOne Worldwide, the interactive marketing and consulting arm of the Ogilvy Group, has just published an interesting research report on the future of selling (embedded below – click through to slideshare to download). Based on insights from 1000 sales professionals across the world, the report outlines the future of selling with …

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Techcrunch recently published a scanned image (embedded below) of a confidential overview of tech mega-trends to guide investment from angel investors SV Angel. As you’d expect social commerce related themes figure prominently. So here’s a copy/paste transcript version, with high-lighted key terms, along with a Wordle cloud version of the transcript – a useful checklist …

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So Facebook founder “the connector” Mark Elliot Zuckerberg is Time Person of the Year 2010, triumphing over a more politically contentious runner up Wikileaks founder Julian Assange, and joining the ranks of winning heads of state including Barack Obama (2008), along with You (2006), Amazon’s Jeff Bezos (1999), the Computer (1982) and the Whistleblowers (2002). If …

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Just a few months ago, you’d have to argue why your business should have a Facebook store, today you’d probably have to justify any decision not to open up shop on Facebook.  So it’s no surprise that new f-commerce stores from major brands and retailers are popping up on an almost daily basis. In the …

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Maybe this is a sign of the times, but you know when something has gone mainstream when there’s a WordPress plugin to do it. The world’s favourite (and free) CMS (content management system) has Groupon’d itself up with a plugin that allows you to run group-buy flash sales and daily deals on any wordpress powered …

Keeping up with developments in the fast-moving social commerce space can be daunting.  So here’s a quick e-briefing of the latest presentations, articles and factoids of note… Paul Chaney on Social Media’s Effect on Holiday Sales: Traffic from Social Sites = 10x Conversion, Onsite Social Tools = +10% conversion, Referral Traffic from Social Sites = …

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So last week’s big tech news was the social commerce mega-deal that didn’t tip; Google’s offer to buy the group-buy e-couponing giant, Groupon, for a rumoured $6bn was rejected by the 100 week wordpress-blog-to-billion-dollars-sensation. But all the deal talk eclipsed a flurry of social commerce innovations from Groupon demonstrating some smart creative thinking in the social commerce …