Consumer Psychology for a Digital Age

December 2010

A Year in Social Commerce [infographic]

Well, what a year it’s been in social commerce. A year ago, the future was set to be social commerce.  Today, the future’s already here, it’s just unevenly distributed –

Speed Summary | HBR on Social Media & New Rules of Branding

This month’s Harvard Business Review has a spotlight on social media and branding, with a stand out article by McKinsey, based on a global study of 20,000 consumers.  In a

Free "Groupon" Plugin for Business & Brand Blogs

On the heels of last week’s launch of the premium Group Buy plugin for WordPress blogs from, GetShopped has launched a similar but free (for now) group-buy plugin that

eBay and the socially layered business

Like Amazon, the other grand dame of e-commerce, eBay is tooling up for a new era of social commerce.  eBay has just purchased Brands4Friends, Germany’s largest private shopping club (3.5m members) for

List of 2010 Crunchies Nominees for Social Commerce Category

This year, the tech-Oscars, known as the  “Crunchies”, have added a new “social commerce app” category, and the internet community gets to nominate the nominees. Hosted by GigaOm, VentureBeat, and TechCrunch,

Speed Summary | OgilvyOne Report on The Future of [Social] Selling

Brian Fetherstonhaugh, Chairman & CEO OgilvyOne Worldwide, the interactive marketing and consulting arm of the Ogilvy Group, has just published an interesting research report on the future of selling (embedded below

Tech MegaTrends & Social Commerce: The Wordle Version [Pics]

Techcrunch recently published a scanned image (embedded below) of a confidential overview of tech mega-trends to guide investment from angel investors SV Angel. As you’d expect social commerce related themes

Zuckerberg Time Person of the Year 2010

So Facebook founder “the connector” Mark Elliot Zuckerberg is Time Person of the Year 2010, triumphing over a more politically contentious runner up Wikileaks founder Julian Assange, and joining the

New F-Commerce Stores: JCPenney, Swarovski, Hautelook and Miami Heat [screenshots]

Just a few months ago, you’d have to argue why your business should have a Facebook store, today you’d probably have to justify any decision not to open up shop

New Group Buy WordPress Plugin: Opportunity for Brands, Businesses & Bloggers?

Maybe this is a sign of the times, but you know when something has gone mainstream when there’s a WordPress plugin to do it. The world’s favourite (and free) CMS

Social Commerce Insight & Data Roundup & the LUV IT Strategy

Keeping up with developments in the fast-moving social commerce space can be daunting.  So here’s a quick e-briefing of the latest presentations, articles and factoids of note… Paul Chaney on

The Future of Social Commerce: Customisation, Curation, Personalisation

So last week’s big tech news was the social commerce mega-deal that didn’t tip; Google’s offer to buy the group-buy e-couponing giant, Groupon, for a rumoured $6bn was rejected by