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Consumer psychology for digital marketers

  • July 3, 2017
  • Paul Marsden

UX Happiness Insights: Engagement Sucks

If your brand’s online engagement stats are through the roof, then you should be worried. An interesting study looking at digital engagement (measured by time spent interacting) and user happiness from Thrive Global and Moment has found a startling negative correlation. The apps we spend the most time (essentially social media)...

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Consumer Psychology
  • June 27, 2017

Social Media and The Happiness Paradox - it’s not you, it’s them.

Here’s a paradox from an influential new study on happiness and digital media. You’re probably less happy than your friends on social media.  But don’t worry it’s not you, it’s them.  And it’s a paradox simply because the same is probably true of your friends; they are probably less happy than their...

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Consumer Psychology
  • April 19, 2017
  • Paul Marsden

Happiness by Design - Speed Summary

Want to know the secret to happiness from one of the most respected international researchers in the field of human well-being? The secret to happiness is selective attention. Authored by Professor Paul Dolan, experienced happiness researcher at the LSE, Happiness by Design: Change What You Do, Not How You Think is a behavioural...

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Positive Psychology
  • April 14, 2017

Solve for Happy - The Google Algorithm for Happiness - Speed Summary

So Google is promoting an algorithm for happiness in a new book: Solve for Happy: Engineer your Path to Joy. Penned by Google’s Mo Gawdat and endorsed by the company’s founder Sergey Brin, the book contains a Happiness Equation that requires balancing experiences and expectations.  Specifically, happiness happens when your...

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Positive Psychology
  • February 2, 2017
  • Paul Marsden

“Happy Nudges” - A smiling selfie keeps sadness away (study)

Want to be 22% happier? Here’s how.  Simply take a selfie whilst smiling every day for three weeks. That’s the finding of a study published in the Journal “Psychology of Well-being” which invited people to either take a daily smiling selfie. Compared to a control group, the happiness of daily smiling...

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Positive Psychology
  • December 12, 2016
  • Paul Marsden

Customer Happiness - Tackle anxiety-points [OECD Study]

A major landmark study on “The Origins of Happiness” is out today, and being presented at the London School of Economics (co-organised by the OECD).  The study, co-authored by Lord Richard Layard (who authors the World Happiness Report), and is based on new research with 200,000 participants across Europe, US and Australia...

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Positive Psychology
  • December 7, 2016
  • Paul Marsden

‘Interface’ - digital buzzword 2017

We’re at unbound 2016 London - the big digital innovation festival - and people, including the British Royal Family (Prince Andrew - Duke of York) are buzzing about ‘interface’ being a big buzzword for 2017.  And it’s not only what you think. Yes, there’s a lot of talk of new...

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Consumer Trends
  • November 23, 2016
  • Paul Marsden

Nudge Psychology - All 93 Behavior Change Techniques Listed and Summarised + Free App

Want to change someone’s behavior? There’s an app for that. Whether you’re in marketing or management, one of your key jobs will be to influence people and bring about behaviour change (consumers, partners, colleagues - or even at home). So here’s one of the most useful tools we’ve come across; below...

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Consumer Psychology
  • November 16, 2016
  • Paul Marsden

Psychology of Trump Victory: Opportunities from the ARC of Happiness

Why did Trump win?  Theories abound, here’s a simple psychological rationale - People strive for happiness, which according to a well-researched, validated and influential model in psychology – self-determination theory – is driven by three things: the ARC of happiness – a sense of Autonomy, a sense of Relatedness, and a...

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Consumer Psychology
  • November 15, 2016
  • Paul Marsden

EgoTech makes Millennials 16% more narcissistic as they age?

Extensive use of on-demand apps is linked to narcissism. Especially if you are a Millennial. Specifically, if you are a Millennial (i.e, aged 18-35 in 2016) and you use more than a couple of on-demand apps such as Uber or Instacart, then you are more likely to over-index on narcissism as measured by the Narcissistic Personality Inventory...

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Consumer Psychology
  • August 2, 2016
  • Paul Marsden

Enchanted Objects (and the future of digital branding) - Speed Summary

In preparing a report on the psychology of wearable tech at the London College of Fashion, I’ve found ‘Enchanted Objects: Design, Human Desire and the Internet of Things’, by MIT’s David Rose, consistently thought-provoking. For consumer brands looking for opportunities in the Internet of Things (IoT), Enchanted Objects is a useful read,...

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Speed Summaries
  • July 15, 2016
  • Paul Marsden

The Psychology of Pokémon Go - Augmented Reality Creates ‘Augmented Self’

Within a week of launch, the location-based augmented-reality game Pokémon Go already enjoys more daily active users in the US than Twitter, more minutes per user than Facebook, and has supplanted Candy Crush as the most successful mobile game of all time. The formula seems simple - take an old mobile game developed by Google...

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Positive Psychology
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